After 15 years with a technology PR agency, I realized that while agencies can certainly offer depth and breadth of experience, people and tools, they still don't always deliver on their promises. Precious time and money is often wasted training junior level staff, generating excessive reporting, and sitting in endless meetings, all of which affect the amount and quality of service. On top of that, agencies require expensive retainers and contracts. Companies considering hiring their own in-house PR specialist must also consider the financial impact of salary and benefits required to keep an experienced, full-time employee on staff.
I started TECHPR Consulting to give companies another option. Whether you need help with a full-blown PR campaign, a formal product launch, a news release, or you just need another set of hands to bring a long-standing project to fruition, I offer the expertise and dedication to get the job done. I charge a flat hourly fee, avoiding expensive retainers and long-term commitments. And I only take on a limited number of projects at one time, so as not to compromise the level of service and attention to detail that you deserve.
28 years of public relations, marketing and project management experience gained in agency and corporate settings.
B.A., Mount Holyoke College, South Hadley, MA
TECHPR Consulting, LLC, Owner/CEO
8/1/14 – Present
I provide public relations, marketing and project management consulting services to support and complement an organization’s overall communications objectives. My focus is on developing clear, relevant messages and cultivating relationships internally and with credible third-parties who have the influence to shape favorable public opinion of a company's brand, products and services.
Rainier Communications, Senior Account Manager
3/28/1999 – 7/23/2014
For 15 years I served as a Senior Account Manager with Rainier Communications, a global public relations agency specializing in marketing complex technologies. I was directly responsible for developing media, analyst and client relationships; proactive editorial outreach; writing and editing news announcements, articles and case studies; arranging briefings for press/analyst tours and trade shows; and strategic counsel, planning and management. I managed a wide variety of accounts from small start-ups to publicly traded corporations, with budgets ranging from $3,000 to 15,000 per month (see Clients page for a full list).
HNTB Corporation, Marketing Manager, Northeast Division
8/16/1992 - 3/25/1999
For seven years, I provided marketing services for the 115-person Boston office of HNTB Corporation, a nationwide architecture, engineering and planning firm that designed many of New England's landmark projects, including the Boston and Rhode Island Convention Centers, T.F. Green Airport in Rhode Island, the Leonard P. Zakim Bunker Hill Memorial Bridge in Boston and the Rose Fitzgerald Kennedy Greenway, also in Boston.
As Marketing Manger, my specific responsibilities involved coordinating efforts of project managers, in-house graphics specialists, reprographics vendors and sub-consultant firms in order to prepare proposal submissions. I supervised the duties of the department’s Marketing Assistant, prepared yearly planning documents, and organized internal marketing files and databases. I also represented HNTB’s national convention center group at the annual IAAM convention and trade show.
1989-1992 - Early in my career, I worked for two Cambridge, MA, engineering firms, Syska & Hennessy and Symmes, Maini & McKee. Responsibilities included:
- preparing proposals
- creating and distributing weekly operations reports
- maintaining databases
- maintaining proposal and contract files
- developing and distributing in-house newsletters
- executive administrative support